Josh Kolm

In a series of new spots for Kraft Singles, creative agency Union starts with a simple square.

An orange square may not instantly make you think of slices of cheese. That is until you see it placed against Kraft’s signature shade of blue and under the melting sizzle of a burger patty or inside a grilled cheese, with a narrator describing delicious details.

http://strategyonline.ca/2015/05/20/a-cheesy-illusion/